STORY ♡ DESIGN ♡ TOY
A boutique studio specializing in kids’ entertainment. We aspire to inspire!
Pixelle’s Founder:
Whitney Pollett has worked in the toy and entertainment industry for 15+ years. She’s passionate about building brands, telling aspirational stories, and nurturing talent.
Previous Experience: Vice president of new content & design at Just Play, creative director of girls’ toys at Nickelodeon, fashion intern for The Blonds NY, senior designer at Disney Consumer Products, and has an ongoing relationship with Mattel, Disney, Spin Master, MGA, Hasbro, Universal & more.
Favorite childhood toys? Fisher Price’s Happy Apple followed by Popples. ㋡
Favorite childhood shows? Sailor Moon and In Living Color. (How 90’s is that?) ㋛
Story
A mix of original story pitches and studio projects
Toy
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Hairdorables
Whitney was the vice president of new content + design at Just Play where she pitched a doll concept based on social media stars. She developed the story with Power Puff Girls writer, Cindy Morrow, and designed the initial characters, fashions, dolls, pets, and packaging graphics. Interior environments by Wendy Park.
Hairdorables was TOTY nominated for two consecutive years.
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Capsule Chix
Whitney designed this customizable doll line with Moose Toys and Monster High creator, Garrett Sander. There were well over 100 doll designs and over 400 billion ways to mix and match them.
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Disney's Style Series: Belle
This is the Saks 5th Avenue exclusive Belle for her 30-year anniversary.
Whitney designed the fashion for this extremely deluxe collectible doll for fall 2021.
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Glo Pixies
Hasbro’s fall pixie theme for Baby Alive.
Whitney designed the feature dolls as well as the small doll collectibles with accessories alongside the Hasbro team.
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Spirit Riding Free
Directed and designed the Netflix, Spirit Riding Free toy line alongside the Just Play team. JP had the master license so Whitney and team put together an amazing showroom of products that any horse-loving, free-spirited child would love.
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Shimmer and Shine
From 2014-2016 Whitney was the director of Girls’ Toys and Creative Resources at Nickelodeon. She designed and managed the development of Shimmer and Shine, Dora, Sunny Day, Nella the Princess Knight, and more!
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Disney Fairies
Whit’s all-time favorite project is Fairies, still to this day. As senior designer at Disney Consumer Products, she designed the Fairies toyline alongside Jakks Pacific, Toon Studios, and the amazing Disney team.
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Sofia the First
Designed the Sofia line with Mattel at Disney Consumer Products.
Whitney also helped with the preliminary Sofia designs back when she was called “Phoebe the First” for Disney TV animation.
Services
We can take your concept, gather supportive trends and research, sketch it up and build out the world. We specialize in story development and toys, but we’re up for anything! If you have an idea that you’d like to explore, hit us up!
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Toy Design
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Concept Art
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Style Guide Illustration
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3D Sculpts + Renders
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Hand Samples + Prototypes
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Packaging
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Storyboards
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Pitch Deck + Bible Creation
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Trend Reports / Data Points + Mood Boards
Please inquire if there’s a part of development not listed here that you’d like to explore.
Clients
Whit’s Collaborations + Interests
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PFPs + NFTs
Whitney was invited by R-Space on Xiaohongshu to create an exclusive PFP project. She worked with Anileague to create a campaign that connected with over 70+ million users and multiple celebrity influencers. The message was: “Even though some days you may feel teeny tiny, you’re strong, you’re tough, and you can do anything!” The project was called “Fairy Spell” with the tagline, “We See You.”
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Metaverse
A collaboration with IMVU - Whitney created a virtual underwater studio space called ARTLANTIS where creative friends could gather, chat, take selfies, and pose on the model stand while others sketched them. The event included a live Q+A with Whitney and remains a fun place for like-minded friends to connect and hang out on the IMVU metaverse platform.
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Speaking Events
Demystifying and democratizing the world of toys has been a passion of Whitney’s. She’s given talks with Disney+, Bark Box, B&H, Wacom, and San Diego Comic-Con.
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Conventions
Whitney always looks forward to creative conventions and gatherings. San Diego ComicCon is her all time favorite.
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E-Commerce
An online shop that is home to Whitney’s convention creations.
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Gallery Work
The Disney Wonderground Gallery storefront! Other galleries she’s enjoyed working with are Gallery Nucleus, Gallery 1988, QPOP, The Meltdown and the Himalaya Museum in Shanghai.
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Community
Whitney was an early adopter and hailed one of the first artists to appear on Instagram. She’s grown a completely organic fan base by posting original artwork and drawing tutorials that encourage artists to pursue their passions and believe in themselves.
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Education
Whitney has been a guest lecturer at Otis College of Art + Design, FIT in NYC and a teacher on www.ProjectCity.tv.
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